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May 5, 2004
By: TOM BRANNA
Editor
Prestige fragrance manufacturer and distributor Parlux Fragrances, Inc., Fort Lauderdale, FL, has signed of a letter of intent with Paris Hilton to launch a fragrance under her name. Paris Hilton is co-star of Fox’s reality TV series “The Simple Life” and an heiress to the Hilton Hotels fortune. The letter of intent is subject to the execution of a definitive license agreement. Executives said the parties anticipate launching the fragrance before the end of 2004.Ilia Lekach, ch...
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